![]() This means the talent cost is fairly rationalised, the movie not front-loaded with high talent cost. ![]() "Ex-south, most of the regional movie business is not particularly star-driven. IMAGE: Rajnikanth plays the title character in Tamil film Kabali.Īfter content, budgeting has been another factor in ensuring growth. This is a practice increasingly adopted by studios for Bollywood, but not heard of in regional cinema for the most part. Also, that Zee would look at breaking cliches and customs when it came to business practices in regional films, as with Sairat, where the revenue model was designed to link the performance of the film to the remuneration of the talent. ![]() Goenka had, in an interview with Business Standard in August, mentioned that they would focus on the studio business, along with broadcast. It is now set to release in the UAE and Korea, the first Marathi film to do so. It found appeal and an audience in the southern states as well. Running for more than 100 days, it was released with English subtitles in Goa, Gujarat, West Bengal and Delhi, among other destinations. It released in around 450 screens across Maharashtra and in 200 more outside the state. The star of the year was Sairat, produced by Zee Studios, the movie studio arm of the Punit Goenka-led Zee Entertainment Enterprises. IMAGE: Rinku Rajguru and Akash Thosar in Sairat.
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